For many business owners it can be a difficult exercise to identify the most effective marketing strategies that gains exposure while minimising the required investment.

Taking advantage of free marketing ought to be a given. Social media is proving to be a lasting trend that not only reaches far beyond the regular scope of a simple marketing campaign but is also constant, versatile and universally accessible.  Read More

We often say "what you measure you can manage" and "what gets managed gets done".

When it comes to achieving greater profitability, truer words cannot be found. The fourth way of growing a business, which is improving the effectiveness of the things that you do, is a vital part of assisting you to better manage the results. Read More

Often our biggest constraint in business is ourselves. We try to personally take on the expensive tasks that would normally need to be outsourced so that we can preserve our cash resources for other needs within the business. Read More

In order to thrive it is not enough to survive but grow. But a growth strategy doesn't necessarily have to be a high risk strategy.

Too many business owners embark on an unnecessarily dangerous journey by trying to be everything to everyone. Read More

Most businesses function in a hand to mouth fashion - while you may be providing a service or product, you are also needing to pay someone else to supply a service or product to you.

The natural order of things would suggest that if you pay on time it would be a fair expectation that you would be given the same courtesy by your customers.

Unfortunately getting paid on time, every time, is a rare luxury. But with a few simple strategies you can attempt to make it a more regular occurrence.  Read More

Ask any business coach: Closing a sale is the most critical part of the sales process for a small business. The more efficient and confident you become in your techniques, the more revenue you and your team can generate. Read More

One of my business coaching mantras is "The purpose of creating a business is to sell it".  And when selling your business you need to be prepared for several things from the outset. Whatever the purpose of sale may be, there are some suitable guidelines to follow that will best prepare you as the seller for the reality of the sale itself.  Read More

As a business coach I come across a number of businesses that are struggling for cash.  The downfall of many small businesses is debt racked up by not paying bills on time. To avoid becoming a fatality the general rule of thumb is to refrain from making unrealistic or impossible promises.

You will find that your customers and vendors will follow suit, creating strong relationships that will keep your business afloat through rough times. Read More

In my business coaching role I’m often involved in assisting with the decision to equip offices with the right tools and desktop computers are at the top of the list.

There is one rule to remember: resist the urge to buy cheap. No matter what kind of deals or savings you may find, the bottom line is that low cost equals high maintenance. Read More

There's an old rule of business that if you treat your customers well, they will reciprocate.

What you are not supposed to do is to pummel your customers into the dust. Yet as a business coach I reckon that's exactly the impact that the big retailing giants like David Jones and Myers seem intent on doing.  Read More