Special Newsletter offer expires 14 December 2007.  Offer will then be open to the public and price will be increased to $19.95 or $29.95 with spreadsheet.

 Best selling author Mike Reddy's latest E-Book, "How to Slash Your Advertising and Increase Your Profits" is now available for immediate download using PayPal's secure transaction processing site.

"My observation is that the most successful businesses are ones that recognise the value of their customer base and exploit that value most effectively.

"All too often businesses, especially small businesses, spend most of their sales and marketing time and money trying to find new customers, not realising the value of the ones they already have.

This E-book, available to newsletter readers for the special price of $12.95, explores in detail proven ways of increasing the profits that can be earned from existing customers, and how to use this knowledge to implement a simple but very effective system into a small business in order to capitalize on this knowledge.  

The 30 page e-book explores the concept of extending your customers lifetime value, examples of companies that have done it successfully and includes practical examples for small businesses.  The book also includes an Action Plan for you to complete.

When it is understood that some customers provide very little profitability to a business, it’s an easy step to realising that not all customers are equal.  The different segments can be identified, marketed to and serviced by small businesses in such a way as to improve customer satisfaction, save your business time and money on marketing and ultimately improve your profits, usually by a significant amount.  I have implemented this system to good effect in businesses with as little as $140,000 of annual sales.

There is a discussion about Customer Lifetime Value (CLV), how to use it as a management tool and how to implement the system to generate greater profits.
                        
 
Just $12.95 OR Upgrade Upgrade to purchase the book with this bonus Excel spreadsheet program designed to help you make more informed decisions about your marketing campaigns.

Purchase both the book and the spreadsheet by clicking below for the special price of just $17.95 (note file size is approx 10mb). 

Table of Contents
If I had a dollar    
Customer spending can really add up            
Its easy to over invest in marketing
What is customer lifetime value?
Using CLV to make marketing spending decisions         
Applying the CLV metric     
Marketing costs and CLV    
The real return on investment from the advertisement
Using CLV to experiment with ‘what if’ scenarios          
There are different ways to measure CLV      
Chasing vs. Retaining customers      
Improve customer service  
Use your customer database to target market            
Get your customer’s opinion            
Introduce a loyalty scheme 
Gathering customer information       
Costing a loyalty marketing programme          
Using CLV analysis to assess loyalty programmes         
Managing marketing campaigns for roi           
Using CLV to benchmark customer acquisition cost      
Segmenting customers       
Putting your money where you’ll get most return         
Growing customers through differential service            
Fire the low profitability customers? 
Not so fast…       
Know what you are doing   
Conclusion 

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